Privacy Policy and Terms of Use


Privacy policy and terms of use

In Accend AS ("Accend"), we strive to protect your personal data. The privacy policy and the terms of use (in the following jointly referred to as the "Terms") apply to our websites and other digital services, such as blog, e-mail subscription and registration of information through forms (“digital channels”).

In the Terms, you will find information about our collection, processing and use of data. They also contain information about your right of access, your right to rectification and your right to have your personal data erased.


1. Privacy policy


Here, we define some important terms:

Personal data means any information that can be directly or indirectly related to you as an individual. See the section "What personal data do we process" for information about the kind of personal data we process.

Anonymised data means data where we have removed all identifiable elements so that it is no longer possible to link the data to you as an individual.

Processing of personal data means any use of personal data, including collection, storage, alteration, alignment, disclosure and erasure.

Our "digital channels" include our websites and other digital services, such as blogs, e-mail subscription and registration of information through forms.


How we collect personal data

The information we collect about you depends on which of our digital channels you use, as well as what information you give us in connection with purchase, registration or otherwise.

We collect personal data that:

  • you provide to us, for example when you buy or register for our services, subscribe for our newsletters and blogs, fill in a form or contact us.  
  • are registered automatically when you use our digital channels

You have no duty to give us your personal data, but if you choose not to do so, we may not be able to provide you with our services, for example because we are unable to invoice you for the services or send you the information you ask for.


What personal data do we process

We may process personal data within the following categories:

Basic information, such as name, employer, position title and contact details.

Demographic information, such as date of birth and gender.

Information about the customer relationship, such as order information, payment information, marketing permissions and contact with customer support.

Information generated in connection with use of our digital channels, such as technical information about the device you use when visiting our digital channels (including date and time, the kind of computer/mobile phone, operating system and browser you use, IP addresses screen size, etc.).

Information related to identification and registration of a customer or user, such as information about the user's identity and password.

Any other information that is stored on the basis of your consent. In such case, you will receive specific information about which data we store and what they are used for when we ask for your consent.

Our digital channels are not meant for or directed at children under the age of 13. We do not deliberately store information about children under the age of 13. If you believe that we have stored data about a child under the age of 13, you may contact us in writing so that we can erase the information.


How we use your personal data

We use your personal data for the following purposes:


Categories of personal data

Legal basis
(GDPR Article 6)

To provide or deliver services to you. Your personal data will, for example, be processed in connection with delivery of content at your request, identification of customers, invoicing or payment follow-up, as well as correction of errors, customer service and handling of complaints.

Basic information, demographic information, information about the customer relationship, information generated in connection with use of our services, and information related to identification and registration of a customer or user

Fulfilment of a contract

To improve and further develop our services and digital channels

Basic information, demographic information, information about the customer relationship, and information generated in connection with use of our services and digital channels.

Our legitimate interest in innovating and improving our services, or your explicit consent.

For sales and marketing purposes. Your personal data will, for example, be processed in connection with creating target groups for marketing, to customise and target the marketing, to send newsletters, as well for market analyses and customer satisfaction surveys

Basic information, demographic information, information about the customer relationship, and information generated in connection with use of our services and digital channels.

Our legitimate interest in innovating and improving our services, or your explicit consent.

To communicate with you in the channels of Facebook, Google and other digital operators

Basic information, demographic information, information about the customer relationship, and information generated in connection with use of our services and digital channels. We use anonymised data when this is sufficient to fulfil the purposes.

Our legitimate interest in customised communication with our existing and potential customers, or your explicit consent.

To ensure good security in our digital channels, and to prevent various types of misuse

Information generated in connection with use of our services and digital channels

Our legitimate interest in ensuring technical security and protection of our systems

To comply with our statutory obligations. Your personal data will, for example, be processed for accounting purposes

Basic information, demographic information, information about the customer relationship, information generated in connection with use of our services

Legal obligation, such as accounting and bookkeeping legislation.

We may also process your personal data for other purposes for which you have given your consent. Moreover, we may process your personal data for other compatible purposes, for example in connection with bookkeeping, dispute resolution or transactions.

How long do we store your data

We will store your personal data for as long as necessary to achieve the purposes stated in the Terms, unless a longer storage period is required or permitted under applicable legislation.

Your personal data is stored for as long as you have an active relationship with us or our digital channels, our until you ask us to delete data we have stored about you. We define a relationship with us or our digital channels as one or more of the following criteria being met; (i) you are a customer or a business associate of us, (ii) you have agreed to receive marketing information from us, (iii) you have actively asked for contact with us through social media, electronic messages or electronic forms, (iv) you have been active in our digital channels after giving your consent. The relationship is defined as active if it has been exercised during the last 24 months.

Storage of anonymised data is not subject to such restrictions or requirements.


Who do we share your personal data with

We may share your personal data with:

  • Data processors working as suppliers for us and processing your data on our behalf. Such subcontractors may not use the personal data for any other purpose than to provide the service that has been agreed with us. We have entered into data processing agreements with our suppliers in order to ensure your privacy.
  • Other parties provided that you have given your consent.

We may also share information:

  • In statutory cases, such as orders from the courts of law, the police or other public authorities. 
  • In connection with transfer of undertaking, e.g. as part of a merger, acquisition, sale of our assets or transfer of services to another company. In such cases, you will be notified by e-mail and/or see a notification in our digital channels of possible changes in ownership, use of your personal data and choices you may have regarding your personal data.

We may transfer your data to countries outside the EU/EEA (third countries), among other things because some of our suppliers are located there. We will ensure that your data are adequately secured by entering into EU Standard Contractual Clauses with the recipients. You can read more about EU Standard Contractual Clauses for data transfers to third countries here, or you can contact us for further information.


Third parties and social media

Our web pages may contain links to websites/apps belonging to third parties. Such third parties have their own policies governing their collection and disclosure of data. We recommend that you read their privacy policies to make yourself familiar with their practices.

Social media offer tools and links that we may include in our web pages. If you choose to use such tools or links, the social media may collect data from your visit to our website. We also have pages on social media where we give information about our products and interact with the users. On such pages in social media, we can receive anonymised data, such as statistics regarding our users' age, gender and place of residence. We can also receive data that you choose to share with us, such as chats, comments and likes.

Your use of social media is subject to their privacy policies and their guidelines. The privacy settings you have chosen on these websites will determine to what extent your data will be disclosed. We therefore recommend that you choose privacy settings according to your own preferences.

Since we have a joint processing responsibility with the social media for data processed in connection with your use of tools from, or links to, social media on our website, and for the overall insight we gain from your use of our pages on social media, you can also contact us if you want more information, or if you want to exercise your privacy rights. Please be aware, however, that we may not be able to answer all questions, and that we may have to refer you to the social media for more information.

Since social media providers can be established anywhere in the world, personal data may be transferred to countries all over the world by use of the bases for transfer described above under the section "Who do we share your personal data with".


Your privacy rights

You have a number of privacy rights. You can exercise these rights by using the contact details below to contact us. Your rights include:

Information. Further information on how we process your personal data

Access. A copy of the data we hold about you.

Rectification. Correct and supplement data about you.

Erasure. Ask for erasure of data that we no longer have reason to store.

Restriction. Ask us to restrict the use of your data.

Data portability. Ask that your data be transmitted to you or to another business in a structured, commonly used and machine-readable format.

Objection. Right to object to our use of your data. You may also object to being subject to individual decisions of a legal nature that are solely automated.

Please be aware that these rights are subject to legal restrictions. We will respond to your request as soon as possible, typically within one month at the latest.

If you believe that our processing of your personal data is unlawful, you have a right to complain to the Norwegian Data Protection Authority. We hope that you will first contact us, so that we can assess your objections and clarify any misunderstandings.


How do we protect your data

The protection of your personal data is a matter of high priority for us, and we work continuously to protect your personal data and other confidential information. The security work includes both physical, technical and administrative measures, including protection of personnel, information, IT infrastructure, internal and public web, as well as office buildings and technical facilities.

The security work also includes regular risk assessments and reviews of various factors such as available technology, business needs and statutory requirements. This will ensure that we at all times have adequate security measures in place, so that we for example can prevent that personal data from being lost or stolen.


Amendments to the Terms

As our business activities and our tools develop, we may need to update the Terms. You will be notified of any significant amendments. You will always find the latest version of our privacy policy on our web page.



When you visit our digital channels, we use cookies. You can find more information about cookies in our cookie policy.


How to contact us

Accend AS, reg. no. 924757620, Nygårdsgata 33 1607 Fredrikstad, Norway, is controller of the processing of personal data under this privacy policy. If you have any questions or requests regarding our processing of personal data, please contact us at



 2. Terms of use

When using our digital channels, you accept these terms and conditions of use (the "Terms of Use").


Permitted use

You may only use content from our digital channels for non-commercial, personal purposes, and/or to learn about Accend's products and services, and solely in accordance with the Terms of Use.


Prohibited use

By using our digital channels, you agree that you will not:

  • Use our digital channels in violation of these Terms of Use.
  • Copy, modify or imitate the work, deconstruct or disassemble the page, or in any other way attempt to find the source code or allow a third party to do so.
  • Sell, assign, sublicense, distribute, commercially exploit or otherwise transfer any right to or make available to a third party, any content or services.
  • Use or launch an automated system, including without limitation, "robots", "spiders" or "offline readers" that accesses the site in a manner that sends more requests to the server in a given period of time than a human can reasonably be assumed to produce by using a conventional online browser.
  • Use our digital channels in a manner that damages, disables, overburdens or impairs the channels or interferes with any other party's use and enjoyment of the channels.
  • Mirror or include the channels in whole or in part in any other channel.
  • Attempt to gain unauthorised access to our digital channels.
  • Access our digital channels in any other way than within the frames that Accend provides for access to the channels.
  • Use our digital channels for any purpose or in any manner that is prohibited according to the terms and conditions.
  • Any unauthorised use of the content or the channels that may be contrary to patent, copyright, trademark and other laws.

Intellectual property rights

Our digital channels are protected by applicable intellectual property legislation and other legislation, including trademark and copyright legislation. Our digital channels, including all intellectual property rights in the channels, belong to and are the property of Accend or its licensors (if any). Accend holds all intellectual property rights to the content. Unless special permission has been given to use a specific content, the content may not be copied, reproduced, modified, published, uploaded, posted, transmitted, performed or distributed in any way, and you agree not to modify, rent, lease, loan, sell, distribute, broadcast or create derivate work based on the content of the site, in whole or in part, by any means. Accend's logo and other marks used by Accend from time to time are trademarks and the property of Accend.


Information and material you register and share with us

You warrant that you have the necessary rights to material you register or share in our digital channels, and that you authorise us to use and publish this material. You warrant that you have no intention to deceive or misrepresent, and that the material you provide is not in breach of these Terms of Use.


Links to third-party websites

Links to or information about third-party websites are provided solely as a convenience to you. If you use these links, you will leave our digital channels. Such links or information do not mean that Accend contributes to, recommends or sponsors third-party websites, or the information there. Accend is not responsible for the availability of such websites. Accend is not responsible or liable for any such websites or the content thereon. If you use the links to external websites, you will leave our digital channels and be subject to the terms of use and data protection applicable to those sites. We recommend that you read the third parties' terms of use and privacy policies.


Downloading of files

Accend cannot guarantee or warrant that the files available for downloading through our digital channels are free of virus or other harmful computer codes, files or programs.


Exemption of liability/limitation of liability

Accend and our service providers, licensors and suppliers make no representations about the suitability, reliability, availability, timeliness, security or accuracy of our digital channels or their contents. All information, software, products, services and graphic elements are provided "as is", without warranty of any kind.

To the maximum extent permitted by law, Accend and its service providers, licensors or suppliers shall under no circumstances be held liable for any loss or damage of any kind arising out of or in connection with the use of our digital channels, whether based on contract, tort, negligence, liability, and irrespective of whether Accend or any of Accend's partners have been advised of the possibility of damage.



You understand and agree that you are personally responsible for your behaviour in our digital channels. You agree to indemnify, defend and hold harmless Accend, its parent company, subsidiaries, affiliated companies, partners, licensors, employees, agents, and any third-party information services from and against all claims, losses, expenses, damages and costs (including, but not limited to, direct, incidental, consequential, and indirect damages) and reasonable attorneys' fees, resulting from or arising out of your use, misuse or inability to use our digital channels or the content, or any violation of these Terms of Use.