About us

Our mission

Enabling carbon removal

Founded in 2020, Accend's mission is simple, help scale up the carbon removal industry. We realised that accurate and trustworthy carbon removal documentation was fundamental for the market to function. Our approach combines software with service to allow carbon removal projects to access carbon financing whilst focusing on what they do best, removing CO2 from the atmoshphere. Fast forward to today we have a global portfolio of accredited projects and are trusted by some of the world's leading buyers of engineered CDR credits.

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A trusted adviser

Carbon removal projects looking to generate carbon credits come to us for Life Cycle Assessment (LCA) and brokerage services to accelerate their growth and impact. We leverage software and services enabling effective access to credit revenue so that carbon projects can expand. 

Our values



Built on expertise, our commitment to transparency and accountability sets us apart. Our clients trust us when navigating the complexities of the carbon market.



Accend focuses on delivery and ensuring results and has a track record of delivering results for high-quality carbon removal projects



We are not afraid to get our hands dirty. In fact, we personal inspect every facility to ensure its veracity and to get to know the people behind the project.


Business Adminstrator

Seong Ming Li

Seong Ming manages Accend’s carbon credit delivery and payment processes and oversees digitalization and technology development with our partners. In any of the seven(!) languages under her command, she enables effective transactions between credit buyers and sellers.
LCA Expert

Maria Feced Mateu

LCA and EPD practioner with more than a decade of experience in the field, Maria ensures quality and precision. When not delivering LCA for Accend's clients, Maria teaches Life Cycle Assessment at The University of Oberta de Catalunya.
Business Development Director

Gregor Morrison

Building on 15 years' experience working in environmental sustainability and education, Gregor brings expertise in overseeing energy efficiency, waste management and product certification projects. He has worked with a diverse range of partners from the public and private sector to meet their sustainability goals.
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Paul Ferguson

Paul brings a wealth of expertise from his two-decade journey in the energy and sustainability sectors, his knowledge and commitment make him an invaluable asset to our team.
Policy Lead

We're hiring!

Do you want to make an impact with carbon removals? View opportunities on our external careers page.

Get in touch

Whether your a biochar company looking for a life cycle assessment or a carbon credit buyer, or simply have a question - we'd love to hear from you.