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About us

Our mission

Enabling carbon removal

Founded in 2020, Accend's mission is simple, help scale up the carbon removal industry. We realised that accurate and trustworthy carbon removal documentation was fundamental for the market to function. Our approach combines software with service to allow carbon removal projects to access carbon financing whilst focusing on what they do best, removing CO2 from the atmoshphere. Fast forward to today we have a global portfolio of accredited projects and are trusted by some of the world's leading buyers of engineered CDR credits.

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A trusted adviser

Carbon removal projects looking to generate carbon credits come to us for Life Cycle Assessment (LCA) and brokerage services to accelerate their growth and impact. We leverage software and services enabling effective access to credit revenue so that carbon projects can expand. 




We prioritize building trust through close connections with clients. Transparency, accountability, and a shared commitment to sustainability are the cornerstones of the trust we earn.



We go beyond the desk, actively engaging with every facility. Our commitment to firsthand inspection ensures credibility and allows us to understand the people behind the projects we champion.



We strive to empower the local CDR community and believe the majority of credit sales revenues should go to real changemakers on the ground.


Business Administrator

Smita Atak

Smita is the go-to person at Accend for managing carbon credit delivery and payments. With over a decade experience in international sales, marketing, customer care, and tech support, Smita is a seasoned expert. Having worked in India and the UAE, Smita handles different cultures with ease, always delivering top-notch service to clients. 
Head of Policy and Communications

Alix Bolle

Drawing from over a decade of experience in climate policy, Alix held pivotal roles in shaping impactful alliances and driving policy discourse on vital climate issues in Europe. Before joining Accend, she served as Policy Director at Carbon Gap, the go-to NGO for CDR advocacy in the EU. Alix's expertise encompasses championing just transition, community power and fossil fuel phase-out and divestment.

LCA Expert

Maria Feced Mateu

LCA and EPD practioner with more than a decade of experience in the field, Maria ensures quality and precision. When not delivering LCA for Accend's clients, Maria teaches Life Cycle Assessment at The University of Oberta de Catalunya.
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Paul Ferguson

Pauls brings a wealth of expertise from his two-decade journey in the energy and sustainability sectors, where he held pivotal roles as a board member, managing director, commercial director, and business developer.
Under Paul’s leadership, Accend has made a significant impact, contributing to the removal of over 100,000 tons of CO2 in just three years. Fueled by a passion for innovation, his strategic vision and commitment have been instrumental in Accend’s success.
Business Development Director

Gregor Morrison

Building on 15 years' experience working in environmental sustainability and education, Gregor brings expertise in overseeing energy efficiency, waste management and product certification projects. He has worked with a diverse range of partners from the public and private sector to meet their sustainability goals.

Get in touch

Whether your a biochar company looking for a life cycle assessment or a carbon credit buyer, or simply have a question - we'd love to hear from you.